Thanksgiving Day Sales Soar Above $1 Billion

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Online sales racked up to over $1.15 billion on Thanksgiving Day. According to data analyzed from 21 billion visits to retail websites released by Adobe Systems Inc., the aforementioned online sales tally is 13.6 percent higher compared to last year’s numbers during the holiday season.

$449 million of the total revenue came from mobile devices. Further breaking the numbers down, $322 million of the mobile devices sales came via smartphones and $127 million thru tablets—58.6 percent more compared to the previous year. To see the figures more clearly, purchases made from mobile phones comprise 39 percent of Thursday’s revenue.

“Mobile has become a standard in the American household, and Thanksgiving has become the day where consumers “shop on the sly,” as nearly a quarter of people we surveyed said they use mobile devices so they aren’t obvious to friends and family at the dinner table,” said Adobe Digital Insights principal analyst and director Tamara Gaffney.

The remaining amount— $702 million—in online sales was produced by desktops.

And the surge in the number of online purchases is likely due to shoppers’ attempt to avoid terrible scrambles that usually happen during these times.

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According to Adobe, Thanksgiving Day profits are still on the run for hitting, or at least coming close to, $2 billion. Its analysis revealed that between November 1 and November 22, shoppers spent a total of $25.6 billion online, higher by 3.5 percent in comparison to the same period a year ago.

Despite the large numbers, revenue growth for Thanksgiving Day may lag due to heavy discounting in the early hours of Thanksgiving Day, discounts on tablets, televisions, toys and pet-care items were all bigger as compared to last year’s prices.

Shoppers keen on sales have seen discounts for tablets averaging 25.1 percent compared to last Thanksgiving’s 12.2 percent. Tablets and toys are the most discounted retail purchases. The average markdown for toys reached 16.8 percent—a double of last year’s discount. Appliances also averaged 5.7 percent higher in price decreases compared to the previous year, with televisions inching 6.9 percent and videogame consoles with 5.6 percent.

Brick-and-mortar retailers like Wal-Mart Stores Inc. have been making serious attempts to tap the growing number of e-commerce patrons, while Amazon.com Inc. started offering deals prior to the widely celebrated holiday.

The numbers are isolated to online sales only. Physical retail store revenues haven’t been tallied yet.

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Here’s Amazon’s Best Shopping Day

Despite the market criticisms and gloomy expectations before the prime day event, Amazon managed to have the largest sales day, erasing the sales during the Cyber Monday and Black Friday. On Wednesday, the e-commerce juggernaut reported 60 percent climb of orders globally and a remarkable 50 percent rally of orders in the United States alone.

Amazon declined to reveal the exact figures it earned during the event. Prior to the day itself, experts predicted it to be around $1 billion, taking into consideration the previous earnings of the company from its huge sales events and as the participation of the third party sellers was projected to increase. Also, Amazon offered around 100,000 deals and was available for almost ten countries.

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The said event was the second attempt of Amazon to accumulate huge profit. Prime Day was exclusively available to Amazon Prime’s members. The rate for the membership starts at $10.99 monthly and goes for $99 annually. Amazon Prime offers two-day free shipping, unlimited deliveries with no minimum order size, from 20 million eligible items. As written on their website, Prime members also get FREE Same-Day Delivery on over a million items when shipping to selected metro areas across the US.

Among the highlight of the second Prime day was the high demand for the Amazon devices. Kindle e-readers, Fire tablets, Fire Tv and the Alexa-enabled devices were considered to be the best sellers. The Global Fire Tv orders soared more than twice compared to the Prime Day in 2015 while the Fire TV Stick turned out to be the best selling device all in all.

Fire Tv Stick offers 4,000 channels, apps, and games including access to over 250,000 TV episodes and movies on Netflix, Amazon Video, HBO NOW, Hulu, and a lot more. Meanwhile, the youth sector purchased Headphones and the iRobot Roomba. Amazon reported 200,000 pairs of headphones and more than 23,000 iRobot Roomba sold together with the 4,000 Lenovo laptops.

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Further, Amazon sold around 90,000 TVs, 2 million toys and more than 1 million pairs of shoes. The orders for the global mobile doubled compared with the Prime Day last year. Overall, the prime members saved more than twice in this year’s Prime Day.

Speaking after the Prime Day, Amazon Prime VP Greg Greeley confirmed that they are planning to do it again. Mr. Greeley expressed his gratitude to the tens of millions of members around the world who made the biggest day in the history of the Amazon.

On the other hand, the company received negative feedbacks from Twitter. Shoppers reported the different cases wherein they found it difficult to avail the discounts and some received an “add to cart” fail notifications when they check out.

Recently, the shares of Amazon dropped 0.75 percent to $742.63 with a current market capitalization of $347.80 billion. The stock struggled to remain steady after the success of the prime day. Amazon still plays a tight competition against Walmart, Best Buy, e-bay and other e-commerce service providers. Despite the success of Prime Day, Walmart remained optimistic and reported that millions of customers have been saving all month long on Walmart.com.